2024 Program
Session 1
The Evolution of Australian Chardonnay — What’s Next?
It’s been 20 years since we shifted how we make Australian Chardonnay. What’s happened in those years and what might be coming next?
Steve Flamsteed,
Michael Hill-Smith
Session 2
In the Vineyard
Clone protection, the P58 project, new technologies, regenerative organics, biodynamic farming, sustainable practises
Nick Dry,
Michelle McManus,
Michael Dhillon
Lunch…
Session 3
In the Winery
Evolution of style. How Chardonnay varies around the world, AWRI research update, vessel chat.
Michael Brajkovich MW,
Jamie Goode,
Eugenia Keegan,
Tracey Siebert,
Anna Pooley
Break…
Session 4
In the World
The culture of Chardonnay: discussing its value in popular culture, from films to song lyrics; examining its etymology; evaluating the pros and cons of its fame, from most-planted grape to A-B-C. In that context, how to market something so seemingly ubiquitous; and how to differentiate against everyone else’s story, including examples of the most memorable Chardonnay campaigns/stories.
Richard Hemming MW
How does the world view Australian Chardonnay? What does well and why does it do well? Has it evolved over time?
Will Lyons, Jamie Goode, Brian Freeman, Kate McIntyre
Market insights - for the 'other 30%' of the market (small, independent retailers and on-premise) How to get recognition in a crowded market.
Leanne Altman, Gabrielle Poy, ?
Finish — 5.30pm
Pre-dinner — 5.30pm
Food by Stones of the Yarra Valley, beer by ?, gin by Four Pillars
Chardonnay Symposium Dinner — 6.30pm
Four courses, Ten outstanding wines
Questions before getting started?